Adopted & Chosen

Since the implementation of the One-Child Policy, many Chinese female adoptees have lost touch

with their heritage. Despite the existence of online Chinese adoptee groups, a personal, genuine

connection, and opportunity to share similar experiences are often lacking. To address this, I have

developed a brand identity to help Chinese female adoptees discover, connect, share, and empower

one another in their local community. Through creating the app, subscription box service, and social

media campaign, I have designed a service that facilitates a warm and cathartic experience.